About Maxine

Maxine Horne

Maxine Horne has walked the long road to success. She is the co-founder and CEO of the listed Vita Group – Australia’s most exciting communications, computing and electronics provider.

Maxine’s journey to Australian corporate leadership was sparked by a comment from a friend.

Maxine was pointing out that Australians could not buy mobile phones in shopping centres. A friend said:

“If you know so much about it, why don’t you do something about it?”

So, Maxine opened a shop at the Gold Coast’s Pacific Fair shopping centre. Two decades later, that first Fone Zone shop has become Vita Group and the co-founder of the start-up is now the CEO of its listed company.

Along the way, Maxine has been a wife, and a mother to two children – both of whom crawled the floors of her workplace as Maxine became a working mum.

Maxine’s story is one of learning lessons: “I’ve made mistakes – some of them expensive – but falling down is part of life. Getting up is what life’s about.”

And it all started in the UK, where Maxine was raised by grandparents and a father who made the most of their limited resources.

They provided Maxine with life advice that still guides her today, reminding her to Think Smart, Run Hard