Customers want service

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“Customers want service. Irrespective of age, they go shopping looking for both value and service. The modern day customer is more educated too, particularly in the telco and technology areas, and that means they will do a whole lot of research before they even make a purchase. It also means that they know when someone is not being honest with them – and, trust me, they can spot someone giving them a bit of bullshit a mile away.’’

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